24 Day Advent Calendar 2023
Astrid & Miyu
Off the back of 2022's 24 Day Advent Calendar success, we wanted to further elevate the functionality of the box to double up as a jewellery case through the considered choice of more premium hard-wearing materials and hardware finishes to improve the overall durability and function. In terms of the design, I wanted to keep the outside print minimal, clean and neutral in appearance if intended to sit on a dresser year-round. However, I didn't want the overarching print story to be lost completely, so opted for an elaborate design to feature internally instead on the removable jewellery boxes so the magic could still be experienced as part of the unboxing experience and feel cohesive as a whole. Featured in the list of best beauty Advent Calendars in British Vogue.
Branding / Packaging Design / Print Design / Product Design
